Samba TV secures up to $60 million in growth financing from Horizon Technology Finance to drive AI transformation in media and expand operations.
PRIVATEDec 08, 2025
Amount Raised
$60 Million
Round Type
Funding Round
San FranciscoAdvertisingMarketing
Investors
Monroe CapitalHorizon Technology Finance Corporation
Description
Samba TV announced it has secured a financing facility from Horizon Technology Finance Corporation, with an initial closing of $30 million and additional funding for future growth. The capital will accelerate AI transformation in media and advertising, scaling global operations and supporting strategic partnerships. CEO Ashwin Navin highlighted the importance of this funding in executing the company's AI product roadmap and M&A strategy. Horizon's investment reflects their commitment to supporting innovative technology leaders.
Company Information
Company
Samba TV
Location
San Francisco, California, United States
About
Samba TV has transformed the TV from a pane of glass on the wall to a window into the heart of audiences. We are the global leader in television technology powering real-time insights and audience targeting to enable unparalleled marketing efficiency and effectiveness. Our proprietary first-party data from tens of millions of opted-in televisions, across more than 20 TV brands sold in over 100 countries, provides advertisers and media companies a unified view of the entire consumer journey. Our independent currency-grade measurement has future-proofed advertising for the next generation, empowering advertisers to connect with their audiences on any platform, across every screen.
Fundz sees it the moment Samba TV raises, hires an exec or expands, usually minutes after it happens, and tells you who to reach.
San FranciscoAdvertisingMarketing