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Molson Coors to Continue Partnership with Yeovil Town as Back of Shorts Partner Until 2029.

Jun 12, 2026

Contract Type

partnership

ChicagoManufacturingFood and BeverageFood And BeverageHospitalityFood Processing

Description

Yeovil Town has extended its partnership with Molson Coors Beverage Company, ensuring Carling will remain as the Back of Shorts Partner until 2029. The collaboration aims to enhance matchday hospitality and beverage provision, building on historical connections and previous sponsorships.

Company Information

Company

Molson Coors Beverage Company

Location

Chicago, Illinois, United States

About

For more than two centuries, Molson Coors has brewed beverages that unite people for all life's moments. From Coors Light, Miller Lite, Molson Canadian, Carling, and Staropramen to Coors Banquet, Blue Moon Belgian White, Leinenkugel's Summer Shandy, Vizzy Hard Seltzer, Topo Chico Hard Seltzer, Simply Spiked Lemonade, Creemore Springs and more, Molson Coors produces some of the most beloved and iconic brands ever made. While the company's history is rooted in beer, Molson Coors offers a modern portfolio that expands beyond the beer aisle with energy drinks, bottled spirits, ready-to-drink cocktails, cider and more. To learn more about Molson Coors Beverage Company, visit molsoncoors.com.

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Strategic partnership established
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