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McCormick & Company announces a two-year partnership with Paris Hilton for a new advertising campaign.

Jan 17, 2026

Contract Type

partnership

Hunt ValleyManufacturingFood and BeverageAgriculture and FarmingFood And BeverageHospitalityRetailFood Processing

Description

The collaboration with Paris Hilton and 11:11 Media aims to enhance McCormick's brand narrative for younger consumers through an innovative advertising campaign. This partnership is designed to ensure that McCormick remains relevant and appealing to the next generation of home cooks.

Company Information

Company

McCormick & Company

Location

Hunt Valley, Maryland, United States

About

McCormick & Company is a global leader in manufacturing, marketing, and distributing spices, seasonings, condiments, and other flavoring products. With annual sales of $6.5 billion, McCormick's popular brands include McCormick, French's, Frank's RedHot, and many more.

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Strategic partnership established
Partnership agreements typically involve technology integration and joint go-to-market strategies

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