Acquiring Company
Dotdigital Group
Acquired Company
Social Snowball
London
MiamiSoftwareAdvertisingArtificial IntelligenceSaasCrmAnalyticsMarketingMarketing AutomationAdvertisingE CommerceMarketingMarketing AutomationDigital MarketingDescription
Dotdigital Group has completed the acquisition of Social Snowball for a $20 million initial payment. This acquisition adds influencer and affiliate marketing capabilities to Dotdigital’s platform. It is expected to enhance Dotdigital's services within the Shopify ecosystem and create new cross-selling opportunities. The integration will support Dotdigital's strategy for profitable growth in the marketing technology sector.
Fundz sees it the moment Dotdigital Group makes an acquisition, hires an exec or expands, usually minutes after it happens, and tells you who to reach.
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Frequently asked
Who acquired Social Snowball?
Social Snowball was acquired by Dotdigital Group, based in London. The deal was reported on November 4, 2025. Dotdigital Group plc is a leading SaaS provider specializing in customer experience and data platforms (CXDP). Dotdigital Group is privately held and operates in Software.
When did Dotdigital Group acquire Social Snowball?
Dotdigital Group's acquisition of Social Snowball was reported on November 4, 2025. Dotdigital Group has completed the acquisition of Social Snowball for a $20 million initial payment. This acquisition adds influencer and affiliate marketing capabilities to Dotdigital’s platform. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.
What does Social Snowball do?
Social Snowball is the word-of-mouth marketing platform for ecommerce. Our modern and automated affiliate & referral programs drive millions in revenue for over 2,500 leading brands such as True Classic, Kizik, and G Fuel. It is privately held, operating in Advertising, and is based in Miami.
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